scoring customers in banking services marketing: a case study on two iranian banks
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The development and the increasing progress that is being experienced in the Information and Communication Technology have brought about a lot of changes in almost all facets of life. In the Banking Industry, it has been in the form of online banking, which is now replacing the traditional banking practice. Online banking has a lot of benefits which add value to customers’ satisfaction in terms...
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عنوان ژورنال:
پژوهشنامه بازرگانیجلد ۱۶، شماره ۶۴، صفحات ۱-۲۶
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